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Quote of the Week

I can smell burning flesh and I hope to God it's human. The smell of burning animals is making me sick. I just couldn't bear it. - Morrissey

Fur Free Retailers

Fur Free Retailers - We Wear Compassion [ 2.30 Kb ]

How to Help Animals

How to Help Animals

In Focus

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Calendar of Activities



Hellmann's mayonnaise maker Unilever has withdrawn its lawsuit against the maker of "Just Mayo." Unilever filed suit against Hampton Creek earlier this year claiming the name of the small California company's product amounted to false advertising. The consumer-products giant had said that "Just Mayo" has no eggs and therefore doesn't meet the definition of mayonnaise. It argued that the word "mayo" implies that the product is mayonnaise, and that Hampton Creek was stealing market share from Hellmann's. ''Just Mayo's'' label states that it doesn't contain eggs. The label features a white egg with a plant growing in front, which is the company's way of showing that they use plants instead of chicken eggs. The lawsuit has been a boon to Hampton Creek, boosting sales of ''Just Mayo'' and giving the company "the opportunity to tell our story to millions of people." (

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Petey making vegan pumpkin cupcakes

Book of the Month

Book of the Month - Jeffrey Masson: Raising the Peacable Kingdom Raising the Peaceable Kingdom by Jeffrey Moussaieff Masson
The challenge that bestselling author Jeffrey Moussaieff Masson set for himself was formidable: to create a true interspecies peacable kingdom within his own household. He hoped to learn if several different species raised together from an early age could live peacefully side by side. So he took into his home seven young animals - a kitten, a rabbit, two rats, two chickens, and a puppy - and set about observing the whole process of socialization from the very beginning.


Animals deserve rights, regardless of how they taste or how convenient it is to experiment on them. Like humans, animals are capable of suffering and have an interest in leading their own lives. They are not ours to use for food, clothing, experimentation, or entertainment.

As an activist, you can educate people in your community and positively affect their attitudes and lifestyles. You just need the desire to generate positive change and to believe that your voice and actions matter...




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