Meat Market - Animals, Ethics, & Money
by Erik Marcus
Brio Press, Boston, 2005
"Authoritative, fair-minded, and totally convincing. Meat Market gets to the bottom of the animal welfare debate." – Dan Piraro, creator of BIZARRO
"Our goal at Whole Foods is to provide people with healthful food produced to high environmental and ethical standards. But supply is only half the equation; people also have to want such food. A handful of books have played a critical role in redefining how the public perceive agriculture. Meat Market admirably furthers that tradition, and – rarely for a book on this subject – is beautifully written as well." – John Mackey, founder & CEO, Whole Foods Market
Agriculture's Ethical Collapse
Meat Market elevates the debate over animal agriculture. Erik Marcus exposes and clears away the exaggerated claims and counterclaims put forth by the meat industry and its opponents. In the process, Marcus presents a thorough examination of animal agriculture's widespread cruelties and its far-reaching social costs.
Marcus then considers the discouraging progress made by the animal protection movement. He evaluates where the movement has gone wrong, and how its shortcomings could best be remedied. With its groundbreaking and pragmatic analysis, Meat Market is likely to be of interest both to activists and to unabashed but compassionate meat lovers.
Erik Marcus is one of America's leading writers about animal agriculture. He is also the publisher of Vegan.com, a popular website devoted to animal protection and the vegan lifestyle. A highly regarded public speaker, Erik lives in Boston, Massachusetts.