10/09/14 Exploiting the Sheep in Order to Promote the Event on the Occasion of the Town of Lipik
Town of Lipik
Mr. Vinko Kasana, B.Agr., mayor
Marije Terezije 27
October 9, 2014
Dear Mr. Kasana,
Based on the reports and expressions of consternation on the part of numerous citizens, we would like to draw your attention to a case of law violation in your town, on the occasion of promoting the concert of Sinisa Vuco, which took place in Lipik several days ago, during the celebrations of the Day of Lipik.
On September 30, 2014, Marko Barcan, editor-in-chief of the town's newspaper, Lipik's monthly Compas, published 28 photographs on his Facebook page "Marko Barcan Lifestyle" with the following text: "People were watching in amazement and took photos... only have to give them a 30-kg heavy Janko the Lamb taking a walk through an urban setting, a bit of brandy, a poster or two, and Vuco roaring from a blaster... It was too confusing for the police, so we went over from the promenade in Nova Gradiska to the centre of Novska... Guerrilla marketing has always been and will always remain the most powerful. Here’s some of the atmosphere, enjoy it...".
The photos show a sheep crammed in the back of the car, driven through Novska and Nova Gradiska by Marko Barcan and his friends, who thus transported the animal in completely inadequate conditions, exposing it to blasting music and public mockery. They took the ship around the towns on a leash and the photos show that they also carried bottles of brandy, which allows us to presume that they were under the influence of alcohol.
It is needless to mention that the described behaviour is utterly primitive. What we would like to stress here is that it also violates several articles from the Animal Protection Act and other laws. Animal Protection Act explicitly forbids the use of animals in circuses and other shows, film and television productions, advertisements, exhibitions or competitions in which animals are forced to behave unnaturally, or are subject to pain, suffering, injury or fear, as well as force animals into a behavior that causes them pain, suffering, injury or fear. Moreover, the aforesaid behavior violated the law concerning animal protection during transportation. The legally defined fines for these violations amount to HRK 15,000.
The behavior of Marko Barcan and his friends towards the animal is also subject to a legally defined fine for abusing or mistreating an animal in a public place, according to Article 30 of the Law on the Violation of Public Order. On account of this, we intend to raise charges against Barcan with the institutions in charge.
In his comment under a Facebook status on September 30, 2014, he stated: "... this we've all done privately, the Town doesn't stand behind it... Some are trying to impute that this is Lipik and its tourism..." However, even though the concert promotion with a sheep was Barcan's personal initiative, he is still employed by an institution founded by the Town of Lipik and thus represents the town and its values with his behavior and actions, especially given the fact that the entire initiative, which he considers a case of guerrilla marketing, was done for the celebration of the Day of Lipik. We are therefore of the opinion that the Town of Lipik should make an official statement and publicly condemn such private incidents of its employees.
We would like to remind you that, according to Article 58, paragraph 2 of the Animal Protection Act, state institutions and those of the local (regional) administrations are obliged to raise the public awareness on animal protection, especially with young people. We believe that the Town of Lipik does not seek tourist promotion that abuses and maltreats animals. We also believe that the Town of Lipik seeks to act so as to respect the law and promote animal protection. We remain at your disposal for cooperation and help in pursuing these goals.
President of Animal Friends